Privacy Policy

Effective Date: January 1, 2025 | Last Updated: February 28, 2025

Welcome to Pretty Live. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use the Pretty Live mobile application and related services (collectively, the "Service"). By accessing or using Pretty Live, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Service immediately.

1. Information We Collect

1.1 Information You Provide to Us

When you register an account or use certain features of the Service, you may provide us with:

  • Account Information: name, username, date of birth, gender, email address, phone number, and password.
  • Profile Information: profile photo, bio, social media links, and other optional details you choose to add.
  • Payment Information: billing name, payment card details, or mobile wallet information when making in-app purchases. Payment data is processed by our third-party payment providers and we do not store full card numbers.
  • User-Generated Content: live video streams, recorded videos, photos, audio, comments, messages, gifts, and any other content you broadcast or share on the platform.
  • Communications: messages you send to other users, customer support inquiries, and feedback you submit to us.

1.2 Information We Collect Automatically

When you use the Service, we automatically collect certain technical and usage data, including:

  • Device Information: device model, operating system and version, unique device identifiers (IMEI, IDFA, Android Ad ID), mobile network information, and browser type.
  • Log Data: IP address, access times, app features accessed, crash reports, and diagnostic data.
  • Location Information: approximate location derived from IP address, and with your permission, precise GPS location for location-based features.
  • Usage Data: pages or screens viewed, features used, time spent in the app, interactions with content, and engagement metrics (likes, follows, gifts sent and received).
  • Cookies and Tracking Technologies: we use cookies, pixels, SDKs, and similar technologies to recognize you, remember preferences, and serve relevant content.

1.3 Information From Third Parties

We may receive information about you from third parties, including:

  • Social Login Providers: if you register or log in using a social account (e.g., Facebook, Google, Apple), we receive your name, email address, and profile picture from that provider.
  • Analytics Partners: aggregated analytics data to understand how users engage with the Service.
  • Payment Processors: transaction confirmation and fraud-prevention signals.
  • Other Users: information included when another user interacts with you, mentions you, or reports you.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Account Creation & Management: to register your account, verify your identity, and maintain your profile.
  • Service Delivery: to operate and deliver the live streaming, virtual gifting, messaging, and other core features of the platform.
  • Personalization: to tailor content recommendations, suggested streamers, featured rooms, and in-app experiences to your interests.
  • Communications: to send transactional emails (account verification, password reset), service announcements, promotional offers, and push notifications. You may opt out of marketing communications at any time.
  • Safety & Security: to detect, investigate, and prevent fraudulent transactions, abuse, harassment, illegal activity, and violations of our Terms of Service.
  • Customer Support: to respond to your inquiries and resolve disputes.
  • Analytics & Improvement: to analyze usage trends, diagnose technical issues, and improve the Service's features and performance.
  • Legal Compliance: to comply with applicable laws, regulations, court orders, and legal processes.
  • Business Operations: to process payments, manage billing, and conduct internal audits.

3. How We Share Your Information

3.1 Public Information

Your username, profile photo, bio, public streams, and content you post publicly are visible to all users of the Service, including unregistered visitors. Live streams may be recorded and remain accessible after the broadcast ends unless you delete them.

3.2 Other Users

When you interact with other users—such as by sending gifts, comments, or messages—certain information related to that interaction may be visible to those users.

3.3 Service Providers

We share information with trusted third-party vendors who assist in operating the Service, including cloud hosting providers, payment processors, push notification services, analytics providers, content delivery networks (CDNs), fraud prevention services, and customer support platforms. These providers are contractually obligated to protect your information and may only use it as directed by us.

3.4 Business Transfers

If we are involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your information may be transferred as part of that transaction. We will notify you via email or prominent in-app notice before your information becomes subject to a different privacy policy.

3.5 Legal Requirements

We may disclose your information if required by law, subpoena, or government request, or when we believe in good faith that disclosure is necessary to: (a) comply with a legal obligation; (b) protect our rights, property, or safety; (c) protect the rights, property, or safety of our users or the public; or (d) detect and prevent fraud.

3.6 With Your Consent

We may share your information for purposes not listed above when we have obtained your express consent to do so.

3.7 We Do Not Sell Your Personal Information

Pretty Live does not sell your personal information to third parties for their own marketing purposes.

4. Virtual Currency, Gifts

Pretty Live offers virtual currency (Coins or equivalent) and virtual gifts that can be purchased with real money and sent to streamers. Please note:

  • Virtual items have no monetary value and cannot be redeemed for cash except as expressly permitted in the applicable jurisdiction.
  • All purchases are final and non-refundable except where required by applicable law.
  • Streamer earnings are subject to our Host Program terms, payment thresholds, and verification requirements.

5. Children's Privacy

The Service is not directed to children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@prettylive.app and we will take steps to delete such information. Users between 13 and 18 years of age may use the Service only with verifiable parental or guardian consent.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal obligations, dispute resolution, or enforcement of our agreements. Derived analytics data that does not identify you personally may be retained indefinitely.

7. Your Rights and Choices

7.1 Account Settings

You may access, update, or correct your profile information at any time through your account settings in the app.

7.2 Marketing Communications

You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email. You can manage push notifications through your device's notification settings. Opting out does not affect transactional communications.

7.3 Data Subject Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Right to Access: request a copy of the personal data we hold about you.
  • Right to Rectification: request correction of inaccurate or incomplete data.
  • Right to Erasure: request deletion of your personal data (subject to legal retention requirements).
  • Right to Restriction: request that we limit the processing of your data in certain circumstances.
  • Right to Data Portability: receive a copy of your data in a structured, machine-readable format.
  • Right to Object: object to processing based on our legitimate interests or for direct marketing.
  • Right to Withdraw Consent: where processing is based on consent, withdraw that consent at any time.

To exercise these rights, please contact us at privacy@prettylive.app. We will respond within 30 days. We may need to verify your identity before fulfilling a request.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit using TLS/SSL and encryption of sensitive data at rest using AES-256.
  • Access controls and role-based permissions limiting employee access to personal data on a need-to-know basis.
  • Regular security audits, penetration testing, and vulnerability assessments.
  • Incident response procedures to detect, contain, and notify affected users of data breaches.

No method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. International Data Transfers

Pretty Live operates globally, and your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your home country. We take appropriate safeguards to ensure that personal data transfers comply with applicable law, including using standard contractual clauses approved by relevant authorities where required.

10. Third-Party Links and Integrations

The Service may contain links to third-party websites, apps, or services, or allow you to integrate third-party accounts. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party service you interact with.

11. Push Notifications

With your permission, we may send push notifications to your device regarding new followers, messages, gifts, live streams, and promotional offers. You can disable push notifications at any time through your device's settings or within the app.

12. User-Generated Content and Live Streaming

Content you broadcast or share on Pretty Live, including live streams, video clips, comments, and profile information, may be viewed by other users globally. You are solely responsible for the content you share and must comply with our Community Guidelines and Terms of Service. We may moderate, remove, or restrict content that violates our policies. Recorded streams and clips may be cached on our servers and on CDN nodes in multiple regions.

13. Analytics and Advertising

We use analytics tools (such as Firebase, Adjust, or similar SDKs) to understand app performance and user engagement. We may display in-app advertising and use advertising SDKs that collect device identifiers and usage data to serve relevant ads. You can limit ad tracking through your device settings. We do not share precise real-time location data with advertisers.

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights, including:

  • The right to know about the categories and specific pieces of personal information we have collected about you.
  • The right to delete your personal information, subject to certain exceptions.
  • The right to opt out of the sale or sharing of your personal information. We do not sell personal information as defined under CCPA.
  • The right to non-discrimination for exercising your CCPA rights.
  • The right to correct inaccurate personal information.
  • The right to limit the use and disclosure of sensitive personal information.

To submit a request, contact us at privacy@prettylive.app or call our toll-free number listed in our app. You may designate an authorized agent to submit requests on your behalf.

15. European Economic Area / UK Rights (GDPR / UK GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal bases:

  • Contract: processing necessary to provide the Service you have requested.
  • Legitimate Interests: to improve the Service, prevent fraud, and maintain platform safety, where these interests are not overridden by your rights.
  • Consent: for optional processing such as marketing communications and precise location data.
  • Legal Obligation: where we are required by law.

Our EU/UK Representative can be contacted at: eu-rep@prettylive.app. You also have the right to lodge a complaint with your local supervisory authority.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy in the app and, where appropriate, by sending you an email or in-app notification. The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the Service after the effective date of the updated policy constitutes your acceptance of the changes.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Pretty Live – Privacy Team
• Email: privacy@prettylive.app
• Website: www.prettylive.app/privacy

We will endeavor to respond to all legitimate inquiries within 30 days. If we need more time, we will notify you of the reason and extension period.

Thank you for trusting Pretty Live. We are committed to protecting your privacy and providing a safe, vibrant live streaming community.